What is Digital Signage?

Digital signage is the generic term for displaying information to a targeted
audience, at a selected location and moment using digital screens. Digital signage is THE way forward for customer communications in the 21st Century.

Digital signage, also known as digital sign, digital place-based media, digital screen network, narrow casting, and electronic billboards, is a network of signs that use digital displays to communicate with target audiences in designated locations by high-quality video, audio, animation, graphic, and text. Unlike TV and radio broadcasting, digital signage network is the most suitable advertising platform for niche marketing or target marketing.

Digital signage is used in department stores, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, auto dealerships and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if an extra-large display is desired.

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