McDonald’s has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also deploying interactive experiences outdoors. McDonald’s recently teamed up with JCDecaux Colombia to deliver a digital signage dance party. The companies deployed an interactive display at a JCDecaux Colombia bus shelter in Bogota to…
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Digital signage and kiosks are increasingly merging together in recent years, as many companies now deploy interactive digital signage solutions. These can run the gamut from interactive wayfinding solutions to augmented reality experiences. Many end users ask, however, if interactive signage is really worth it. With interactive digital signage, end users have to consider whether…
In the digital signage space, we tend to focus on making things bigger — larger displays, imposing video walls, projects with thousands of displays integrated throughout a facility. Small screens are often overshadowed by this rush to go big. But anyone who keeps a close eye on our industry knows that small displays are in…
If you’re finding it hard to keep up with the pace of artificial intelligence and the Internet of Things, don’t expect it to get easier. At left, moderator Sue Marek of SDxCentral poses questions about 5G to Cristiano Amon of Qualcomm, Qi Lu of Baidu and Hans Vestberg of Verizon during a CES keynote presentation….
Retailers are in a constant state of intense competition, not just with each other, but also with online retailers. They also struggle to reach distracted customers, who would rather look up deals on their smartphones than pay attention to advertisements. So with all the competition, how can retailers get an edge? What role does digital…
When selecting a digital signage system, you have to consider a variety of moving parts. It’s not as simple as selecting a device, plugged it in and letting it run. You have to consider what type of display to buy, what type of software to buy, how to product content and how to manage the…
A digital signage solution can sometimes represent a hefty financial outlay, but the cost of digital signage can be offset by its income potential. Whether you have corporate digital signage, digital signage for education, government digital signage, hospitality signage or whatever, your messages can not only end up paying for the whole deployment, but actually…
2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the digitalization of…well, everything…and they want more. Displays get cooler Screens are going to get even wider than they are now, yet slimmer than ever before. The advance word is that…
Is your digital content driving interest and engagement or leaving the audience unimpressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are myriad of digital communications strategies and as technology advances, so do the capabilities of content. Less than…