McDonald’s has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also deploying interactive experiences outdoors. McDonald’s recently teamed up with JCDecaux Colombia to deliver a digital signage dance party.
The companies deployed an interactive display at a JCDecaux Colombia bus shelter in Bogota to celebrate the 50th anniversary of its trademark sandwich: The Big Mac. The outdoor displays challenged users to a dance off for a chance to win a McCoin, a McDonald’s collectible item.
The display featured silhouettes of figures in certain dance poses. Customers had to follow those moves closely. Customers who successfully completed the dance got a chance to win a McCoin, which they could then trade for a free Big Mac or keep.
The campaign generated 1,200 interactions during a single week, according to a Youtube video from JCDecaux.
JCDecaux and its subsidiaries have done a variety of outdoor interactive campaigns, such as an AR campaign that simulated a virtual shark attack to advertise the movie, “The Meg.” It also deployed various interactive campaigns in major airports, such as a travel campaign at the Singapore Changi Airport, and one advertising the Ford EccoSport SUV at the Paris Aeroport-Orly.
You can see the McDonald’s dance-off in action by watching a video of the campaign below.